THE CAMBRIDGE SATCHEL COMPANY
THE SADDLE COLLECTION S/S 2015 CAMPAIGN
For the Spring 2015 season, the award-winning British brand, The Cambridge Satchel Company hired ClickX’s creative director to lead and commission a team, produce the concepts and art direct the photography shoot for the launch of their new luxurious ‘The Saddle Collection’.
We cast the up-and-coming models, Stefani Brietzig and Dylan Garner who perfectly represented the innovative brand and their stylishly discerning customer. As well as commissioning the renowned fashion photographer Andrew Woffinden to shoot the campaign and with the highly acclaimed stylist Simone Konu. We produced a successful online and in-store campaign – receiving a great response from the press, customers and an increase in new social followers. This was Cambridge Satchel’s first major fashion campaign and a great platform to develop their brand further and launch new collections.
INSTORE POS DESIGN