TRESEMMÉ, UNILEVER HOLD HAIRSPRAY RANGE 2018/20
RUSSIAN CAMPAIGN FILM
As Beauty Design Director at U-Studio, Unilever ClickX’s creative director led and art directed the sensorial film to launch TRESemmé in Russia. With the U-Studio team we conceptualised and storyboarded the Hold Hairspray collection video campaign (TVC, digital, OOH and social) and managed the pre/post-production.
The campaign launch objective was to produce outstanding beauty films to reflect the professional heritage of TRESemmé, establish it’s superior professional formulas and therefore, differentiating it from the other competing haircare brands in Russia.
To reveal the excitement of TRESemmé Hold Hairspray as the No.1 brand used by professionals, She commissioned the renowned experimental still-life photographer Lol Keegan and his technical film production crew. We created a powerful dynamic texture video, which was used with the talent shots filmed by the Russian team. We worked with AYS agency in the pre/post-production (phantom engineering, editing and sound mix), to create high-quality and successful campaign films.
This was U-Studio’s first major beauty sensorial campaign film and a great platform in delivering prestigious, innovative visual content across TVC, OOH and digital for the brand launch in Russia.