HEAT PROTECTION 2018/19 US CAMPAIGN FILMS
As Beauty Design Director at U-Studio, Unilever I led and art directed the photography and film shoot for the top hair brand TRESemmé. With the U-Studio team we conceptualised the Heat Defence campaign (online, POS, OOH and print ads) and I managed the pre/post-production.
The campaign objective was to produce excellent, beauty-driven 360 content about hair protection against damage from heated styling tools with the revolutionary TRESemmé Heat Defence Spray.
I cast the model Maria Emilia Mondelli (Models 1) to represent the tonality, look and attitude of TRESemmé’s Brand Love Key, Work It campaign and the stylishly discerning customer. I commissioned the renowned fashion photographer Andrew Woffinden to film/shoot the campaign, the award-winning hair stylist Elvire Roux (assistant Barteck Cass, Carol Hayes), highly acclaimed makeup artist Kenneth Soh (Frank Hayes) and stylist Natasha Wray (assistant Lucy Hamilton).
This was U-Studio’s first major global beauty campaign and a great platform in delivering premium, innovative visual content across all channels and for Unilever stakeholders.