THE CAMBRIDGE SATCHEL COMPANY
‘THE JOURNEY OF A SATCHEL’, FILM 2014
To celebrate the unique and quality craftsmanship of the award-winning British brand, The Cambridge Satchel Company hired ClickX’s creative director to lead and commission a team, produce the concepts and art direct the film about the incredible journey of their iconic classic satchel.
We art directed and commissioned the up-and-coming film director Aaron Christian. To produce a successful behind-the-scenes film, featuring the stylish British signature bag – lovingly handmade in their UK workshop and personally embossed in the flagship store at Covent Garden, London. The film received a great response from the press and customers, and an increase in new social followers.