TRESEMMÉ, ULTIMATE HYDRATION 2018/19 US RIPOMATIC CAMPAIGN FILM
As Beauty Design Director at U-Studio, Unilever ClickX’s creative director led the ideation of a 15 second ripomatic film for the top hair brand TRESemmé. With the U-Studio beauty team we conceptualised TRESemmé’s new Ultimate Hydration Shampoo and Conditioner campaign.
The campaign objective was to launch a new Hydration Shampoo and Conditioner to reinforce TRESemmé’s professional credentials via their Expert range and seize a more premium position within the core benefit space of ‘dry hair’. As well as, representing the tonality, look and attitude of TRESemmé’s Brand Love Key, Work It campaign and their stylishly discerning customer.
This was U-Studio’s first major beauty ripomatic film campaign and a great platform in delivering premium, innovative visual content for the US brand. The film successfully tested highly with the audience’s engagement because it focussed on the key product benefits and empowering all women in achieving great hair with TRESemmé’s Expert Ultimate Hydration range.
TVC AND FEP (Full Episode Player) ULTIMATE HYDRATION RIPOMATIC with professional voice over
CINEMA ULTIMATE HYDRATION RIPOMATIC with amateur voice over
INSTAGRAM STORIES STORYBOARD CONCEPT
CONCEPTUAL DESIGN, STORYBOARDING & CAMPAIGN IDEATION